The most important part of sending or receiving flowers has to do with finding a legitimate florist. By legitimate I mean a real florist ,not an on line company that has either no brick and mortar location or is a room of computers.There are legitimate florists who work from home, shops offices or actually produce works on location Some are strictly affair florists others like myself have a shop with all of the bells and whistles.
Buyer beware when researching especially on line. There are what we florists refer to as order gatherers who have a lovely recording and website , they may even answer with the words "flower shop" however they are nothing of the sort. They often worm their way to the top of web listings when you are searching for a local florist,offering unbelievable . prices until you find out all of the hidden costs or cutting the legitimate florist only half. They often display amazing photos that have been actually pirated and copied from wire services web pages.They will take your order and promise the moon but all they are doing is making the floral industry very hard for the legitimate florists and in actuality cheating you.
Here is what I recommend.First of all ask for the legitimate address and location of the florist and then call back.When the florist actually answers almost immediately that is a very good sign.If you can only contact them on line, buyer beware. If you are left listening to a recording ,buyer beware. There are many other signs that it is not a legitimate member of the floral industry.The most important thing to remember is that this has nothing to do with free enterprise, but rather with pulling the hood over the consumer's eyes.More later
